Tuesday, January 26, 2016

Zendaya Lands a CoverGirl Contract

Zendaya Lands a CoverGirl Contract:

A behind-the-scenes image of Zendaya’s first CoverGirl shoot. Photo: CoverGirl
A behind-the-scenes image of Zendaya’s first CoverGirl shoot. Photo: CoverGirl
It takes a true star to have both mass appeal and the fashion industry stamp of approval at a young age, and 19-year-old Zendaya has achieved both while consistently speaking out about the importance of body positivity and diversity. Now the influential teen has another exciting project to add to her busy schedule: she is the newest face of CoverGirl. Zendaya announced her partnership with the beauty brand Thursday on Instagram.

Zendaya joins an impressive CoverGirl celebrity roster that currently includes Katy Perry, Sofia Vergara, Queen Latifah, P!nk, Ellen DeGeneres, Becky G and Janelle Monáe.

According to a statement from the brand, Zendaya's first television commercial will air during the Grammy Awards on Feb. 15, and she will promote the "Clean" collection and a new mascara in summer 2016. While the actress/singer/designer will, of course, be wearing CoverGirl products for the foreseeable future, the statement added that Zendaya's campaigns will focus on "empower[ing] girls and women alike to embrace their uniqueness," instead of only imitating her — a very on-brand approach for the outspoken star.

This isn't Zendaya's first beauty deal: In September, she signed on as Chi's first-ever celebrity ambassador and she is set to appear in an extensive print campaign for the brand of hair styling tools this spring.